Product Brochure

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Product Brochure

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Product Brochure • Product Brochure •

Brochure page about virtual reality training simulators for ophthalmology, showing four different simulators with screens and equipment, and a photo of a person using a microscope.

Photo Benchmarking and Notes

I began by reviewing the 2023 brochure, which was missing several key products and still included items that needed to be removed. To ensure accuracy, I consulted with coworkers who were most familiar with our product offerings. Together, we went through the brochure line by line to identify changes, removals, and additions. I then incorporated all of their feedback into the first draft of the updated document.

A printed advertisement for slit lamps and imaging equipment with handwritten notes, highlights, and annotations in black and pink ink, including descriptions, features, and personal comments.
Product catalog page displaying slit lamps and imaging accessories, including models BM 900 LED, BI 900 LED, BP 900 LED, BQ 900 LED, BI 900 Imaging Set, IM 600 and IM 910 2D imaging modules, and IM 910 3D imaging module. Features and specifications are listed, along with associated accessories such as the TonoSafe and AT 900 Goldmann tonometer.
Product catalog page for Haag-Streit medical equipment, including examination and surgical stools, phoropter and instrument tables, and a stand with various medical devices. Features and specifications are listed for each product category and model.

Project Objective

The objective of the Product Brochure was to update and reinvent how the ophthalmic and optometry products at Haag-Streit are displayed for customers.

Product brochure for medical exam chairs, slit lamps, and related equipment. Features images of chairs in various colors and styles, and includes details about their functions and specifications.

Digital Ideations

As I made updates, I introduced ideas that aligned with our brand guidelines while adding a fresh touch to the brochure and spotlighting the new products. I also refined the layout to maximize the number of products displayed on each page, maintaining balance and consistency so the design felt complete and visually engaging.

Brochure page displaying examination and surgical stools, their features and accessories, along with slit lamps and imaging equipment from Haag-Streit.
Cover page of a medical equipment brochure with images of various medical devices and a blue banner with the text 'Haag-Streit USA Product Brochure'.
A printed document describing imaging solutions for the BP 900 and BQ 900, featuring images of imaging devices with handwritten notes and annotations about their features, compatibility, and accessories.
Haag-Streit USA product brochure showing medical examination and procedure chairs, chairs glide, medical equipment, and accessories such as the 7900 stand and eclipse room light system.
Product catalog page for medical and laboratory equipment, including examination and surgical stools, slit lamps, and accessories, with detailed descriptions and specifications.

Final Product Brochure