Product Brochure

Brochure page about virtual reality training simulators for ophthalmology, showing four different simulators with screens and equipment, and a photo of a person using a microscope.

Photo Benchmarking and Notes

I began by reviewing the 2023 brochure, which was missing several key products and still included items that needed to be removed. To ensure accuracy, I consulted with coworkers who were most familiar with our product offerings. Together, we went through the brochure line by line to identify changes, removals, and additions. I then incorporated all of their feedback into the first draft of the updated document.

Project Objective

The objective of the Product Brochure was to update and reinvent how the ophthalmic and optometry products at Haag-Streit are displayed for customers.

Digital Ideations

As I made updates, I introduced ideas that aligned with our brand guidelines while adding a fresh touch to the brochure and spotlighting the new products. I also refined the layout to maximize the number of products displayed on each page, maintaining balance and consistency so the design felt complete and visually engaging.

Haag-Streit USA product brochure showing medical examination and procedure chairs, chairs glide, medical equipment, and accessories such as the 7900 stand and eclipse room light system.
Brochure page displaying examination and surgical stools, their features and accessories, along with slit lamps and imaging equipment from Haag-Streit.
Product catalog page for medical and laboratory equipment, including examination and surgical stools, slit lamps, and accessories, with detailed descriptions and specifications.
Product catalog page displaying slit lamps and imaging accessories, including models BM 900 LED, BI 900 LED, BP 900 LED, BQ 900 LED, BI 900 Imaging Set, IM 600 and IM 910 2D imaging modules, and IM 910 3D imaging module. Features and specifications are listed, along with associated accessories such as the TonoSafe and AT 900 Goldmann tonometer.

Final Product Brochure

To Current & Coast
To the Poster Series