Poster Series
Project Objective
The poster project aimed to teach us invitational design and how to capture an audience’s attention. I was assigned three poets from Ohio and tasked with creating posters that reflected each poet’s work and contributions, while also standing out among the many competing posters on busy city streets.
Research and Benchmarking
I began by researching each poet—exploring their passions, themes, and writing style—and used those insights as inspiration. I also collected a series of type-based poster designs to guide my visual direction.
Russel Atkins
Kari Gunter-Seymour
Experimental Design and Ideations
I experimented by printing and cutting magazines, painting papers, sketching shapes, and layering plant photos—exploring countless possibilities without landing on a final concept. Eventually, I chose a distinct flower and color for each poet: the cardinal flower for Cleveland, the purple coneflower for Appalachia, and the butterfly weed for Cincinnati—each tied to the region that shaped their voice.
Iterations
Final Poster Series
Yalie Saweda Kamara