A website homepage for Tablet & Ticket Co., featuring a display of trophies in glass cases against a green tiled wall. The page has navigation links for 'Display Cases,' 'Industries,' and 'About,' with a contact button at the top right. The headline reads 'Visually Impactful Displays, Built to Perform,' with a green button labeled 'Explore Display Solutions' below.

Tablet & Ticket

Project Objective

Tablet & Ticket is a custom display case company that has been around for almost 150 years. Recently, manufacturing operations moved to Ghent’s facility, while the company maintained its independent brand identity.

I was tasked with redesigning the logo to create a more modern and refined identity while maintaining a connection to the company’s heritage. The mark needed to function both independently and alongside the Ghent brand should a full merger occur. It also had to reflect the company’s architectural focus and stand out within a competitive landscape dominated by simple sans-serif wordmarks and multi-color logos.

The website was developed in collaboration with CreativeFuse, aligning the digital experience with the updated brand direction.

Sketches/Iterations

A collection of hand-drawn icons representing communication, teamwork, time management, security, achievement, and organization.
A set of digital illustrations of maple leaves and decorative lettering in various colors. The leaves include black and white sketches, solid colors, and gradient-filled versions in green, red, orange, beige, brown, blue, and teal. The lettering features cursive, stylized words and initials.
A collection of different styles and fonts of the phrase 'Tablet & Ticket' with placeholder text underneath. Each instance displays a unique font style, from bold and playful to elegant and cursive.
Pattern featuring black text that reads "Tablet & Ticket" and stylized green leaves, in various sizes and arrangements.

Final Version

Logo of Tabet & Ticket Co. featuring black stylized text with a green leaf and feather graphic, and the words SINCE 1870.
Logo of Tablet & Ticket Co., featuring green leaves and the text 'Since 1870'.
A black background with green leaf and black ampersand in the center.
Logo of Tablet & Ticket Co. with a green leaf and the text 'Tablet & Ticket Co. Since 1870' in green.
Logo of Tablet & Ticket Co., featuring green text and a leaf design, since 1870.
Green logo with large letters 'T' and 'T' and a leaf and ampersand symbol in between, with the words 'SINCE 1870' below and small 'co.' in the bottom right corner.

Additional Brand Elements

After the logo redesign was completed, I was asked to create a set of supporting icons for the new website. These icons were designed to complement the updated identity, using consistent line weight and visual language.

A series of green icons representing various objects and symbols, including a hammer, document with checkmark, padlock, arrows pointing in four directions, shield, person, broom, thumbs up, tie, trophy, eye, gemstone, and geometric shapes.