Current & Coast

A stylized logo of a sailboat with a large wave, in dark blue and black colors

Project Objective

The goal of this project was to develop a cohesive brand identity and set of brand guidelines that establish a strong foundation for future growth.

Sketches

I had previously created the logo a few years ago, but with the development of the company, it needed to be refreshed. I jumped straight into Illustrator, focusing on flowing lines and the inclusion of a catamaran.

A collection of stylized sailboat and wave illustrations in black and white, arranged in a grid pattern.
Illustration of various phases of a crescent moon with a sailing boat, in both outline and solid black styles, against a white background.
Line drawings of a sailboat on a large wave, repeated six times in a grid pattern.

Color Application & Secondary Logo

After the logo was chosen, I began gathering various color palettes and experimenting with different applications until the final palette was selected. I simultaneously worked on the secondary logo, which included the name application and creating an anchor and rope ampersand.

Three identical blue and white sailboat logos with waves, arranged vertically on a white background.
Different shades of blue wave and sailboat digital graphics.
Various stylized boat and wave icons in shades of blue and cyan on a gray background, labeled from A to K.
A chart with nine variations of a stylized sailboat and wave logo, labeled A through K, in different shades of blue and gray on a light blue background.
A color chart of stylized wave and sailboat icons in various shades of blue and teal.
Series of stylized waves and a sailboat in varying shades of blue on dark background, labeled from A to K.
Logo for 'Current Coast' featuring a navy blue anchor with a rope, with the tagline 'Beyond the coast. Adventure sails the current.'
Six nautical anchors in a row, each with different color and rope styles.
Eight variations of a stylized wave and sailboat design in shades of blue, labeled A through K, on a black background.
A chart displaying various shades of blue, teal, beige, black, and brown organized in rows with color labels.
Four solid color squares in a horizontal row, from left to right: navy blue, beige, light blue, black.

Final Color Palette

Final Design

Cream-colored T-shirt featuring the logo 'CURRENT COAST' with a nautical anchor and rope graphic, and slogan 'Beyond the coast. Adventure sails the current.'

Mockups

Cream-colored T-shirt with a navy wave and sailboat logo on the upper left chest.
Black T-shirt with a blue wave and sailboat graphic on the chest
To the Creature Mark
To the Product Brochure