Current & Coast
Project Objective
The goal of this project was to develop a cohesive brand identity and set of brand guidelines that establish a strong foundation for future growth.
Sketches
I had previously created the logo a few years ago, but with the development of the company, it needed to be refreshed. I jumped straight into Illustrator, focusing on flowing lines and the inclusion of a catamaran.
Color Application & Secondary Logo
After the logo was chosen, I began gathering various color palettes and experimenting with different applications until the final palette was selected. I simultaneously worked on the secondary logo, which included the name application and creating an anchor and rope ampersand.
